Sr. Brand Marketing Manager at Energy Solutions - USA | USA | $105K/yr – $137K/yr

Sr. Brand Marketing Manager

USA (Hybrid)

$105K/yr – $137K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross functional Energy Solutions marketing campaigns and messaging that simplify complex technology into clear, audience focused GTM plans and content.

Own integrated campaigns and activation plans across product focused energy solutions audiences.
Define messaging and positioning to translate technical concepts into buyer friendly value propositions.
Lead GTM strategy with product, BD, and program teams and measure performance to drive improvements.

Job Description

Responsibilities

Manage the planning and execution of integrated marketing campaigns for Energy Solutions and our products that support product and organizational goals
Translate Energy Solutions business objectives and technical offerings into clear marketing strategies, activation plans, and messaging frameworks
Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies
Develop and guide Energy Solutions marketing messaging, value propositions, and positioning that translate complex technical concepts into clear, audience-focused communications
Develop and reviews marketing content, including collateral, digital assets, and materials such as blog posts, articles, presentations, etc. to ensure quality, clarity, and alignment with brand standards
Ensure consistency of messaging, tone, and visual identity across all marketing channels and deliverables for Energy Solutions.
Collaborate with Energy Solutions product, business development, and program teams to align marketing strategies with organizational priorities and client needs
Serve as a subject-matter resource to internal stakeholders by providing strategic communications guidance, recommendations, and solutions
Provide the marketing perspective on cross-functional initiatives and contribute to planning, positioning, and execution decisions
Oversee the execution of Energy Solutions marketing initiatives and campaigns, ensuring alignment with strategy, timelines, and quality expectations

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field required
Eight years of progressive experience leading brand marketing initiatives, campaigns, or communications strategies, preferably within energy, sustainability, or related industries
Demonstrated experience developing and executing integrated marketing or go-to-market strategies across multiple channels and stakeholder groups
Experience collaborating with cross-functional teams such as product, business development, and program leadership to support organizational objectives
Experience influencing stakeholders and providing strategic marketing or communications guidance in a complex, competitive environment
Experience leveraging marketing performance data and analytics to inform strategy, optimize campaign effectiveness, and support decision-making
Strong ability to develop and communicate clear, compelling messaging and value propositions for diverse audiences
Advanced writing, editing, and content development skills, with the ability to translate technical or complex concepts into accessible, audience-focused communications
Strong understanding of brand strategy, positioning, and consistency across channels and campaigns
Ability to manage multiple priorities, balance strategic and executional responsibilities, and deliver high-quality work in a fast-paced environment
Strong verbal and written communication skills, with the ability to present ideas, influence stakeholders, and collaborate effectively across teams
Proficiency with common marketing tools and platforms, including digital channels and marketing analytics technologies

Nice_to_have

Master's degree in marketing, Business Administration (MBA), Communications, or a related field
Experience supporting or contributing to marketing initiatives within complex or multi-stakeholder environments
Experience collaborating with cross-functional teams such as product, business development, program management, or operations to deliver integrated marketing solutions
Experience working within energy, sustainability, utilities, or other technical or regulated industries
Demonstrated ability to translate complex or technical program concepts into clear, compelling, and audience-focused marketing messaging
Expertise in brand strategy, positioning, and the application of brand standards across marketing channels and deliverables
Ability to interpret marketing performance data and apply insights to inform campaign optimization and improve marketing effectiveness

Benefits

Energy Solutions provides an excellent benefits package including medical, dental and vision insurance, other pre-tax contribution plans and an Employee Stock Ownership Plan (ESOP).
generous retirement package