Responsibilities

• The Sr. Brand Marketing Manager is responsible for building and promoting Forged Fiber's employer brand to attract top talent across a rapidly growing organization. This role owns the creative and strategic marketing efforts that showcase Forged Fiber's employer brand, from recruitment campaigns and social content to candidate communications and employer branding initiatives.
• Develop and maintain a consistent employer brand voice across job postings, career site, and social channels.
• Create compelling written, visual, and multimedia content that showcases Forged Fiber's culture, employees, leadership, and career opportunities through photography, graphic design, video, and storytelling.
• Plan and execute targeted recruitment marketing campaigns to build pipelines for priority and hard-to-fill roles.
• Partner with Talent Acquisition Partners to align messaging and creative with hiring needs across markets.
• Manage job advertising spend and channel performance, optimizing placements across job boards and social platforms.
• Support talent community and nurture campaigns to keep passive candidates engaged for future openings.
• Design branded recruiting materials including social graphics, digital advertisements, presentations, one-pagers, event signage, and career fair collateral.
• Create visual assets that strengthen Forged Fiber's employer brand across digital and print channels.
• Develop graphics, infographics, templates, and branded recruiting resources for Talent Acquisition and HR.

Requirements

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field; equivalent experience considered.
• 2–5 years of experience in talent/recruitment marketing, employer branding, or digital marketing, ideally supporting a growing organization.
• Experience managing social media channels and content calendars in a professional or brand context.
• Familiarity with applicant tracking systems (ATS) and recruitment marketing platforms preferred.
• Strong writing and storytelling skills with an eye for brand-consistent visual content.
• Working knowledge of social media platforms, content scheduling tools, and basic design tools (e.g., Canva, Adobe Creative Suite).
• Comfort working with performance data to guide campaign and channel decisions.
• Excellent organizational skills and ability to manage multiple campaigns and deadlines simultaneously.
• Collaborative mindset with strong cross-functional communication skills.

Benefits

• Forged Fiber offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.