Responsibilities

• Serve as a primary guardian of brand positioning and core brand attributes.
• Maintain and evolve brand standards and guidelines to ensure consistency across all product expressions.
• Ensure brand standards are consistently applied across packaging, product innovation, and visual identity.
• Evaluate new product initiatives, packaging concepts, and portfolio changes for alignment with brand positioning.
• Guide long-term brand architecture and ensure consistency across the full product portfolio.
• Manage the overall product portfolio to ensure alignment with brand strategy and consumer needs.
• Evaluate product assortment and identify opportunities for portfolio expansion, renovation, or rationalization.
• Assess new product concepts and initiatives for strategic fit within the brand.
• Partner with Sales, Finance and Manufacturing to ensure product offerings support channel strategies and business needs.
• Provide ongoing recommendations to strengthen the portfolio and address emerging opportunities.

Requirements

• MBA or advanced degree in Marketing required
• 8–12 years of experience in brand management, product innovation, or portfolio management within consumer packaged goods
• Demonstrated experience leading teams and managing cross-functional product development initiatives
• Strong understanding of brand positioning and brand architecture
• Experience leading product innovation and commercialization processes.
• Experience collaborating closely with design teams and managing packaging development
• Strong strategic thinking and problem-solving capabilities
• Excellent cross-functional leadership and communication skills
• Strong analytical and research capabilities
• Experience using syndicated and panel data (Nielsen/IRI/Circana and Numerator) to inform portfolio decisions

Preferred

• Experience managing product innovation and development strongly preferred.
• Experience using syndicated and panel data (Nielsen/IRI/Circana and Numerator) to inform portfolio decisions