Responsibilities

• Brand plan development and P&L management - Develop brand plans that achieve company P&L targets, including advertising, promotions, research, innovation, and other brand-building initiatives.
• Work collaboratively with internal and external partners to drive superior market results.
• General management capabilities, including forecasting, annual planning, and P&L ownership, are required.
• Program management and execution - Manage the day-to-day execution of brand programs, including timeline management, budget ownership, program analysis, and agency coordination.
• Experience with annual planning and executing digitally focused marketing campaigns, including paid social, SEM, SEO, influencer, organic social, content creation, connected TV/streaming TV, programmatic video, and display.
• Market analysis - Analyze consumption, shipment, financial, category, competitive, and marketplace data to identify trends, report on business performance, and uncover growth opportunities.
• Translate analysis into actionable insights and recommendations that support brand and enterprise decision making.
• Sales collaboration and support - Bring strong commercial and brand acumen across brick-and-mortar and ecommerce channels, specifically Amazon and Walmart.com.
• Partner closely with Sales and Category Management to develop best-in-class retailer presentation materials, selling stories, and customer support resources