Responsibilities

• Own the three-year strategy and annual category plans for Maternal Health, translating enterprise growth objectives, consumer needs, market dynamics and business performance into clear portfolio priorities across breastfeeding, pumping, lactation and postpartum care.
• Develop a deep understanding of women and mothers across the full maternal health journey, including pregnancy, breastfeeding, pumping, and postpartum recovery.
• Use consumer research, social listening, professional and clinical perspectives, trend intelligence, retailer insights and category data to identify unmet needs and opportunities for growth.
• Lead portfolio architecture and assortment strategy across durables, consumables and class I and II medical devices, including defining the role of each category, product line and platform; identifying gaps; and recommending where Munchkin should invest, renovate, extend or exit.
• Identify, size and prioritize product and innovation opportunities. Build compelling business cases that articulate the consumer problem, target user, market opportunity, competitive context, product proposition, financial potential, regulatory considerations, risks and strategic rationale.
• Lead the innovation pipeline from opportunity identification through commercialization, partnering with Product Development, Engineering, Compliance/Regulatory, Operations, Sales, and suppliers to ensure concepts are desirable, feasible, differentiated, compliant, and commercially viable.
• Define product strategy and requirements, including consumer benefit, product features, usability, claims direction, evidence needs, regulatory pathway, pricing architecture, pack configuration, channel strategy and success measures. Ensure product decisions remain grounded in a clear consumer need and business opportunity.
• Lead cross-functional stage-gate and project review processes for Maternal Health innovation. Establish milestones, decision criteria, risks and owners; surface tradeoffs early; and maintain momentum from concept through launch readiness across products with different development and regulatory requirements.
• Develop and recommend pricing, pack-price architecture, cost, margin and channel strategies in partnership with Commercial Planning, Finance, Sales and Operations. Use these inputs to optimize portfolio productivity and profitable growth.
• Build and strengthen a Maternal Health brand or sub-brand within the Munchkin masterbrand. Define the role of the brand in the broader portfolio, clarify brand architecture and equity, and ensure product platforms and innovation reinforce a coherent, trusted and differentiated maternal health proposition.

Requirements

• Experience across durable products, consumables and medical devices strongly preferred, with the ability to navigate different development, compliance/regulatory and commercialization requirements.
• Demonstrated experience building a brand or sub-brand within a larger masterbrand organization, including defining brand architecture, equity, positioning or a differentiated consumer proposition.
• Demonstrated experience leading three-year planning, portfolio strategy, innovation pipelines or new product development from opportunity identification through launch.
• Experience working cross-functionally with Product Development, Engineering, Design, Quality, Compliance/Regulatory, clinical or medical partners, Operations, contract manufacturers and external vendors.
• Strong commercial and analytical skills, including the ability to use consumer research, market data, POS, competitive intelligence, financial inputs and trends to make decisions.
• Experience developing product positioning, claims direction, pricing, pack architecture, channel strategy, business cases or commercialization recommendations.
• Undergraduate university degree required; MBA or advanced degree preferred.
• Strong organizational, analytical, communication, presentation and writing skills.
• Proven ability to manage and develop high performers, lead through influence and work independently in a lean, fast-moving environment.

Preferred

• 8+ years of prior brand management, product strategy, category management, innovation or related marketing experience, including demonstrated experience directly managing and developing high-performing team members.

Benefits

• medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.