Sr. Brand Manager, Earned Media and Brand Social

Plano, TX (Hybrid)

$143K/yr – $151K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social-first, culture-led earned media to make KFC’s brand conversations hard to ignore.

  • Own social/earned media moments that shape culture and drive impact.
  • Collaborate with IMC leadership and cross-functional teams to lead influencer thinking.
  • Understand culture dynamics and how brands earn their place in it.

Job Description

Responsibilities
  • The Sr. Brand Manager, Earned Media, Brand Social & Culture is at the center of how KFC shows up in culture—leading with social, shaping conversation, and driving earned impact that keeps the brand impossible to ignore.
  • This role is responsible for bringing a social-first, culture-led mindset to everything we do—turning moments into movements and campaigns into talk-worthy brand behavior.
  • Reporting to the Director of Integrated Marketing Communications, this role partners closely with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer thinking don’t follow campaigns—they lead them.
  • This is a role for someone who understands how culture moves, how social drives it, and how brands earn their place in it.
Yum! logo

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
10