Sr. Brand Manager, Cuisinart

Stamford, CT (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive Conair's brand strategy across product launches, integrated campaigns, and consumer storytelling to maximize awareness, consideration, and sales.

  • Brand Strategy & Alignment: Lead annual brand plans, champion consistency across internal teams and external partners, and guide US and regional messaging.
  • Content & Launch Engine: Create comprehensive content toolkits for new product launches (packaging, e‑commerce assets, social, video, digital content, etc.).
  • Campaigns & Commercialization: Develop integrated campaigns that drive awareness, consideration, and conversion with cross‑functional collaboration.

Job Description

Own and drive Conair's brand strategy across product launches, integrated campaigns, and consumer storytelling to maximize awareness, consideration, and sales.

  • Brand Strategy & Alignment: Lead annual brand plans, champion consistency across internal teams and external partners, and guide US and regional messaging.
  • Content & Launch Engine: Create comprehensive content toolkits for new product launches (packaging, e‑commerce assets, social, video, digital content, etc.).
  • Campaigns & Commercialization: Develop integrated campaigns that drive awareness, consideration, and conversion with cross‑functional collaboration.
Cuisinart logo

Cuisinart

Cuisinart is a full-service culinary resource with a wide array of products including Air Fryers, Bakeware, Cookware, Coffee Makers, Food Processors, Ice Cream Makers and more.

Founded in 1971
Stamford, Connecticut, USA
196 employees (35 in marketing)