Sr. Brand Media Manager (Remote)
CrowdStrike
California, MO (Remote)
$130K/yr - $200K/yrIn-houseFull-timeSenior level12+ years exp.
13 hrs ago
Sr. Brand Manager, Crock-Pot
Atlanta, GA
Salary Not AvailableSenior Level5+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own brand growth from strategy to launch with a data driven mandate and cross functional influence.
- Brand strategy and innovation: Own the annual plan and multi year roadmap to hit growth targets.
- Pipeline and launches: Manage concept development through post launch tracking in a gate governed funnel.
- Performance and commercialization: Use POS, shipments, and consumer data to drive actions and channel specific plans.
Job Description
Responsibilities\n
- \n
- Lead annual brand planning and maintain the multi-year innovation roadmap aligned to brand growth targets. \n
- Prioritize and manage a large project funnel, including concept development, gate reviews, launch readiness, and post-launch tracking. \n
- Develop business cases for innovation, line extensions, and whitespace opportunities; include market sizing, consumer need, competitive context, and financial impact. \n
- Own brand performance analysis using POS, shipment, retailer, and consumer data; recommend actions to address gaps and unlock growth. \n
- Partner with Sales and Customer Planning to support joint business planning, customer presentations, and channel-specific growth plans. \n
- Drive omni-channel growth through improved packaging, claims, content, and shopability across retail and eCommerce. \n
- Support key seasonal moments and demand periods such as Crocktober, holiday, New Year, and Super Bowl with integrated plans. \n
- Work with Supply Chain and Procurement to improve speed to market, cost competitiveness, and launch feasibility. \n
- Lead cross-functional teams and influence senior stakeholders with clear, data-driven recommendations. \n
- \n
- Bachelor's degree required; MBA preferred. \n
- 5+ years of experience in brand management, innovation, strategy, or related CPG/durables roles. \n
- Proven ability to lead consumer insight-driven growth plans and translate insights into action. \n
- Experience managing launches, pipeline prioritization, and cross-functional commercialization. \n
- Strong analytical skills with POS, shipment, Nielsen/IRI, or similar data tools. \n
- Ability to influence without authority and present to senior leadership with clarity and confidence. \n
- \n
- MBA preferred. \n
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.
