Responsibilities

• day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the president, founder, creative services, merchandising and digital marketing. Maintain the brand message consistent throughout specific markets including ecommerce, wholesale, and partnerships
• Own, manage and develop the marketing calendar ensuring campaigns are on-brand, executed on-time, and optimized for experience, press coverage, engagement, and sales impact
• liaise with digital marketing, social media, merchandising, and creative to aggregate insights and deploy strategies and content to increase brand awareness and ultimately drive sales
• develop and rollout plans for building and fostering a community around the brand to generate word-of-mouth buzz and grassroots awareness
• collaborate on the content, planning, strategy and growth of organic channels including influencer and community management
• develop and execute on-brand marketing partnerships & collaborations, both ongoing and project based
• lead agency relationship and manage all press and media programs from briefing through to execution.
• end-to-end management of brand events and retail activations to increase brand awareness, foster community and support business goals
• Own clear & timely communication around key marketing decisions, project milestones, and plans, helping to keep every project organized and driving forward across center of excellence teams in digital marketing, ecommerce, and external partners
• Able to manage multiple projects and deadlines with support and resources as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Digital or a related field.
• Minimum of 7+ years experience in integrated and brand marketing, preferably at an agency or high-growth consumer-facing apparel brand
• Deep proficiency in brand building, marketing, and campaign strategy and management
• 2-3+ years of strategic execution experience in a creative environment
• A left and right brained thinker, pairing creativity and contemporary culture with data-driven insights from our own analytics; able to deliver on both brand and sales objectives
• An innate understanding and alignment with the brand design language, along with a natural curiosity for innovative ways to engage our community
• Strong written and verbal communication skills; strong presentation skills
• Ability to work in a fast-paced, evolving environment and thrive under pressure
• A proactive, collaborative approach to ideation and execution, with a willingness to roll up your sleeves and get the job done
• Proficiency in Microsoft Office, Google Workspace suite, and project management software.

Benefits

• health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.