Sr. Brand Manager - ATM

New York City, NY

$110K/yr – $130K/yrSenior Level7+ years exp

Posted 4 months ago

Job Summary

Own the brand storytelling and cross-channel marketing engine, syncing brand voice with markets, leading calendar-driven campaigns, and driving community, partnerships, and PR programs to lift awareness and sales.

  • Own brand stewardship and calendar to deliver on-brand campaigns across ecommerce, wholesale, and partnerships.
  • Coordinate cross-functional teams (digital, social, merchandising, creative) to translate insights into demand-driving programs.
  • Develop community, influencer partnerships, and events to generate word-of-mouth and retail activation.

Job Description

  • Brand & Calendar: Brand Management and Marketing calendar alignment across ecommerce, wholesale, and partnerships to ensure on-brand, on-time campaigns and optimized experiences.
  • Cross-functional Collaboration: Liaise with digital marketing, social, merchandising, and creative to translate insights into content and campaigns that raise brand awareness and drive sales.
  • Community & Partnerships: Build and roll out plans for a branded community, influencer programs, collaborations, and grassroots awareness.
  • PR & Events: Lead agency relationships, press programs, and end-to-end brand events and retail activations.
  • Project Execution: Manage clear, timely communication on decisions, milestones, and plans across center-of-excellence teams and partners; handle multiple projects.
  • Requirements: Bachelor's degree in Marketing/Communications/Digital; 7+ years in integrated/brand marketing; strong brand-building, campaign strategy, and management; data-driven with creative control; excellent communication; proficiency with MS Office, Google Workspace, PM tools.
  • Benefits: Health and dental, life and disability insurance, 401K, generous PTO, and career opportunities within a dynamic team.
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Steve Madden

Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories. With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.

Founded in 1990
New York, New York, USA
3.2K employees (539 in marketing)

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

The middle of this range ($120K) is 18% below the median base salary for Senior Brand Manager roles in the United States ($147K).

Senior Brand Manager median pay in the United States

$147K/yr

Most earn $122K to $160K. Based on 74 salaries, including bonus and equity.

See all Steve Madden salaries
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Sr. Brand Manager - ATM

Steve Madden · New York City, NY