ASSOCIATE BRAND MANAGER - HERDEZ

Orange, CA (On-site)

$90K/yr – $98K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own the HERDEZ megabrand strategy and end‑to‑end brand leadership, P&L management, and close‑in innovation across channels.

  • Drive brand strategy, portfolio and in‑market execution
  • Manage P&L, forecasting and profitability levers
  • Lead cross‑functional teams to deliver growth initiatives

Job Description

Responsibilities

  • Megabrand Strategy & Holistic Brand Leadership
  • - Build HERDEZ® into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
  • - Assists in development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
  • P&L Ownership & Business Management
  • - Manages the HERDEZ® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
  • - Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
  • Close‑In Innovation & Portfolio Management
  • - Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
  • - Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
  • - Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.

Requirements

  • Education: BA/BS Degree required. MBA a plus. Written and spoken Spanish language skills a plus.
  • Three years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
  • Strong working knowledge and understanding of the food industry
  • Knowledge of product development concepts and processes
  • Experience in new product concept research validation a plus
  • Ability to apply leadership, strategic thought and innovation to new product development and business opportunities
  • Forecasting skills
  • Excellent analytical, problem solving and evaluation skills
  • Outstanding project management skills
  • Solid financial analysis, planning, budgeting, and costing abilities/experience

Preferred

  • MBA a plus
  • Experience in new product concept research validation a plus
  • Written and spoken Spanish language skills a plus

Benefits

  • Top-tier Medical, Dental, Vision, and Voluntary benefit plans
  • Company-Matched 401K Retirement plan
  • Bonus & Referral programs
  • Time-Off benefits for Holidays, Vacation & Sick
  • Career Development, Training, and Opportunities
  • Engagement & Team-Building Events
MegaMex Foods LLC logo

MegaMex Foods LLC

MegaMex Foods, LLC opened its doors for the first time on October 26th, 2009 in southern California. It is a joint venture of two giants in the food industry—Hormel Foods and Herdez del Fuerte, S.A. de CV. As a result, MegaMex Foods has the marketing, sales and supply chain expertise that makes it an excellent partner for retail and foodservice companies. MegaMex Foods, LLC, offers a wide variety of Mexican food products and ingredients in the U.S., including:•Salsas •Sauces •Peppers •Tortillas •Salad Dressings •Seasoning Mixes •Guacamole & Avocado •Frozen Food

Founded in 2009
Orange, California, USA
138 employees (18 in marketing)

Salaries

Posted range

$90K/yr – $98K/yr

Taken straight from the job posting.

The middle of this range ($94K) is in line with the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$99K/yr

Most earn $83K to $115K. Based on 160 salaries, including bonus and equity.

See all MegaMex Foods LLC salaries

Marketing Team

Marketing Team Size
15 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
28.4%
Direct
48.1%
Referral
6.5%
Social
15.4%
Paid
1.5%

Headcount Trend

Current headcount: ~138

Recent News

MegaMex Foods LLC logo

ASSOCIATE BRAND MANAGER - HERDEZ

MegaMex Foods LLC · Orange, CA · On-site