Sr. Manager, Brand Marketing
Oscilar
USA (Remote)
$188K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.
20 hrs ago
Sr. Brand Manager, Amazing Grass
Downers Grove, IL (On-site)
$130K/yr – $170K/yrSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end brand leadership in a senior Brand Management role with cross‑functional scope across strategy, commercialization, and P&L management.
- Own long-range strategy and annual omnichannel plans with go‑to‑market execution.
- Must-have: 7+ years in Brand Management with P&L, forecasting, and financial modeling.
- Standout: Experience leading launches and cross‑functional teams in consumer health or wellness brands.
Job Description
Responsibilities
- Lead long-range brand strategy, inclusive of positioning, channel strategy, portfolio roles, pricing, and innovation roadmap.
- Own business performance management, including monthly state‑of‑business reviews, forecasting, financial analysis, and P&L inputs.
- Monitor category, consumer, customer, and competitive trends to inform strategic decisions and identify growth opportunities.
- Develop annual brand plans and omnichannel marketing programs that drive awareness, penetration, and loyalty.
- Lead consumer communications across paid, owned, and earned channels (digital, social, influencers, retail media, PR, CRM, sampling, partnerships).
- Champion consumer insights—ensuring the voice of the consumer is embedded into strategies, creative development, product briefs, and brand experiences.
- Drive end‑to‑end new product development: idea generation, concept development, business case creation, product/pack development, testing, and launch execution.
- Lead cross‑functional teams (R&D, Supply Chain, Sales, Finance) to ensure on‑time, on‑budget delivery of innovation initiatives.
- Develop full commercialization plans including go‑to‑market strategy, customer sell‑in materials, digital and retail activation, and launch performance tracking.
- Collaborate with Sales to build and execute customer-specific marketing plans aligned to retailer expectations and shopper insights.
Glanbia
Glanbia is a better nutrition company, helping people live full, healthy lives. We are a team of scientists, innovators, tastemakers, and relationship-builders, creating better nutrition products and more sustainable ways of doing business. Our heritage is in dairy, but we've evolved to become a global nutrition leader, home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age. The future of food is personal — we continue to grow, using insight-and science-led innovation to deliver the high-quality nutrition our consumers need. The choices we make every day are guided by our purpose — we're here to help people live their best, while doing better by each other and the earth.
