Own a data-driven demand-gen machine across paid, organic, email, and partnerships, turning ICPs into multi-channel campaigns, an integrated MQL-to-SQL flow, and scalable nurture that moves prospects to revenue.

• Demand generation strategy and planning
• Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
• Build and run integrated demand generation programs across paid, organic, email, and partner channels
• Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
• Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them
• Lead generation strategy and execution
• Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels
• Drive B2B marketing lead generation strategy, planning, and execution
• Define and refine ideal customer profiles (ICP) across segments
• Manage lead retrieval for conferences and trade shows

• Own the MQL-to-SQL handoff framework
• Lifecycle marketing and lead nurturing
• Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
• Partner with internal teams on email marketing, website content, social media, product launches
• Marketing automation and AI
• Own the growth tech stack, including Salesforce Marketing Cloud Account Engagement
• Ensure compliance with marketing best practices and platform policies and maintain campaign integrity
• Leverage AI tools and modern marketing strategies to increase efficiency and output
• Identify opportunities to leverage AI and build scalable AI-assisted processes and systems that improve execution speed and operational rigor
• Goals, metrics, and reporting
• Define, track, and report on core KPIs
• Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts
• Identify optimizations that improve visibility

• 8 to 10 years of experience leading and managing B2B demand generation campaigns
• 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot)
• Bachelor’s degree
• Excellent project management, communication, presentation, and cross-functional collaboration skills
• Experience working closely with Sales and Commercial teams
• Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
• Experience managing budgets, pacing, and performance reporting across large and complex campaigns
• Focus on commercial value creation and measurable ROI
• Proven ability to drive projects independently and proactively
• 1-2 years people management experience

• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
• 1-2 years people management experience

• medical, dental, and vision insurance
• 401(k) with a company match
• an ESPP
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness and financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance