Sr Associate Toy Marketing, Die-Cast at Mattel | El Segundo, CA | $92K/yr – $115K/yr

Sr Associate Toy Marketing, Die-Cast

El Segundo, CA (On-site)

$92K/yr – $115K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Own the Die-Cast toy segment strategy and pricing while turning concepts into shelf ready products with design, marketing, and finance aligned.

Die-Cast ownership: segment strategy and pricing tied to SKU productivity and revenue impact.
Cross-functional bring-to-market: collaborate with Design/R&D and Brand Marketing on packaging, messaging, and storytelling.
Insights to action: gather consumer play data to inform toy usage and go-to-market decisions.

Assist on the Die-Cast segments of the Hot Wheels team
Support the development of toy strategy by segment.
Support the toy pricing architecture and competitive positioning.
Assist in gathering consumer/play insights specific to toy usage and play patterns.
Collaborate with Design/R&D to bring toys from concept to shelf.
Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Project management skills: potential to manage complex product development timelines.
Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
Financial acumen: Experience with P&L management.
Experience partnering with cross functional teams (ie design and manufacturing).
Communication skills: Excellent at storytelling, presentations, and influencing team.