Drive integrated retail marketing strategies and end-to-end campaigns across Mattel’s sub-brands, ensuring on-time delivery and measurable impact.

• Own end-to-end campaign execution from briefing to launch across channels and functions.
• Collaborate with cross-functional teams to execute channel plans for email, social, site, paid media, influencers, PR, and in-store activations.
• Monitor performance and translate learnings into optimizations that boost traffic, engagement, and sales.
• Coordinate retail support across promotions and seasonal moments with Creative and Store teams.
• Support development of retail events and in-store experiences to drive purchase intent.
• Develop local marketing initiatives and mall campaigns with third-party vendors and property teams.
• Lead timelines, workflows, budgets, vendor onboarding, invoicing, and financial tracking to ensure accuracy.
• Proactively identify risks and escalate issues to keep campaigns on track and within budget.

Requirements

• 3+ years of marketing and/or experience in multi-channel retail or consumer products
• Experience across integrated marketing channels including paid media and owned platforms (email, social, e-commerce, retail)
• Strong understanding of physical retail environment, in-store behavior, merchandising, and traffic/ conversion dynamics
• Strong project management skills with ability to manage multiple priorities
• Analytical mindset to translate data into actionable insights
• Excellent written and verbal communication skills
• Strong PowerPoint and Excel skills
• Proven ability to partner cross-functionally for seamless execution

Preferred

• Experience in retail marketing, shopper marketing, or omnichannel campaign execution
• Familiarity with product development and retail launch processes

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower employees