Sr. Associate Product Marketer

Walnut Creek, CA (Hybrid)

$132K/yr – $166K/yrMid Level4+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

The role will own a high-impact product line, driving its development, P&L, and strategic marketing plans through cross-functional collaboration with internal teams and external agencies. You will manage budgets, KPIs, and competitive intelligence while guiding vendors and coordinating communications to achieve growth and profitability.

Job Description

Responsibilities

  • Reporting to the Manager this role will be assigned full responsibility for a product and its business results with significant complexity and contribution to club performance. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.
  • Strategy and Execution - Own Product P&L and manage key business KPIs to accomplish strategic goals
  • Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
  • Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising
  • Marketing Budget – Manage marketing budget, including budget tracker, PO\'s and invoicing
  • Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager
  • Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies

Requirements

  • College degree (MBA or Master\'s preferred)
  • 4-6 years related work experience
  • Retail or consumer packaged goods experience (required)
  • Knowledge/Skills/Abilities
  • Strategic leadership skills
  • General management with P&L experience
  • Proficient in financial and analytical thinking and analyses
  • Effective communication, presentation and negotiation skills
  • Proven cross-functional manager, team influencer and problem solver

Preferred

  • MBA or Master\'s preferred

Benefits

  • Benefits – Medical, Dental, Vision, wellness program and more!
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
AAA Mountain West Group logo

AAA Mountain West Group

3.6 Glassdoor

AAA. Always here for our Members, communities, and you.Welcome to AAA Mountain West Group. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road. Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry.

Walnut Creek, California, USA
2K employees (88 in marketing)
57% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
17.2M
Monthly Google Ads Budget
$18.9M
Traffic Source Mix
Search
36.4%
Direct
56%
Referral
5.8%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
72 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News