Sr. Associate, Paid Search

Responsibilities

• Developing, optimizing, and maintaining paid search campaigns for clients
• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
• Familiarity with 3rd-party tracking vendors (SA360)
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Supporting the team leadership and contribute to higher-level strategic initiatives.
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Requirements

• Extensive knowledge of Microsoft Excel
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360), Google Ads, and Microsoft Ads)
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
• Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
• Firm grasp of how to test marketing tactics and achieve performance metrics
• Expert ability in keyword research, ad copywriting, landing page optimization, and bid management

Preferred

• 2+ years experience in SEM/PPC , preferably with agencies, including experience in social media, web analytics, and SEO a big plus
• Experience working on large PPC accounts with large budgets preferred
• Technical background a plus (conversion tagging, FTP, HTML, etc.)