Responsibilities

• Develop innovative credit card products tailored to different customer segments and partners
• Build and launch affiliate marketing as a viable performance marketing acquisition channel
• Collaborate with performance marketing team to integrate affiliate channel into overall acquisition strategy
• Product Pipeline: Maintain pipeline reports, participate in prioritization meetings, and socialize updates. Identify unmet customer needs through market exploration, research, and stakeholder engagement. Develop timelines for launches with continual improvement via post-mortems.
• Market Intelligence: Conduct ongoing marketplace monitoring (economic, regulatory, consumer trends) and competitive benchmarking.
• Customer Research & Testing: Develop product research briefs, manage product field work with partners, analyze results, and rapidly test new concepts to validate product-market fit.
• Product Recommendations: Prepare and present product concepts and packages to internal and external stakeholders. Track post-launch performance and make data-driven enhancement decisions.
• Compliance & Risk: Engage compliance early to review proposed products and document risks or regulatory considerations.
• Channel Strategy: Develop comprehensive strategy and business case for launching affiliate marketing as a performance marketing acquisition channel.
• Pilot Program: Design and execute pilot with 3-5 initial partners including success metrics, budget parameters, test-and-learn protocols (offer testing, creative optimization, landing page variations), tracking methodology, and attribution models.

Requirements

• 3-5 years in new product development, performance marketing, or product strategy within credit card/financial services
• Strong understanding of consumer credit segmentation and targeting
• Excellent analytical skills with ability to build financial models
• Strong project management across multiple initiatives
• Excellent communication and stakeholder influence skills
• Self-starter with entrepreneurial mindset and comfort with ambiguity
• Candidates must possess unrestricted work authorization and not require future sponsorship.

Preferred

• Experience with performance/digital/affiliate marketing
• Experience launching new products or channels from concept to market
• Familiarity with marketing attribution models and tracking technologies
• Experience with Qualtrics, Mintel, Comperemedia or related competitive intelligence-gathering tool

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance