Responsibilities

• Product Pipeline: Maintain pipeline reports, participate in prioritization meetings, and socialize updates. Identify unmet customer needs through market exploration, research, and stakeholder engagement. Develop timelines for launches with continual improvement via post-mortems.
• Market Intelligence: Conduct ongoing marketplace monitoring (economic, regulatory, consumer trends) and competitive benchmarking.
• Customer Research & Testing: Develop product research briefs, manage product field work with partners, analyze results, and rapidly test new concepts to validate product-market fit.
• Product Recommendations: Prepare and present product concepts and packages to internal and external stakeholders. Track post-launch performance and make data-driven enhancement decisions.
• Compliance & Risk: Engage compliance early to review proposed products and document risks or regulatory considerations.
• Channel Strategy (Affiliate Marketing Channel Development): Develop comprehensive strategy and business case for launching affiliate marketing as a performance marketing acquisition channel. Research and evaluate potential affiliate partners.
• Pilot Program: Design and execute pilot with 3-5 initial partners including success metrics, budget parameters, test-and-learn protocols, tracking methodology, and attribution models.
• Performance Marketing Partnership: Work closely with performance marketing team to align affiliate strategy with overall digital acquisition, integrate tracking/attribution into existing tech stack, coordinate creative development and messaging, share learnings across channels, ensure consistent customer experience, and optimize channel mix.
• Performance Management: Develop dashboards tracking traffic quality, conversion rates, approval rates by partner, customer acquisition costs, customer quality metrics, and lifetime value projections.
• Infrastructure & Operations: Partner with MarTech, product and engineering teams to build tracking pixels, attribution systems, reporting dashboards, partner portal, and fraud prevention. Create partner enablement materials.
• Compliance & Risk (affiliate): Ensure all affiliate activities adhere to fair lending principles, UDAAP requirements, and applicable regulations. Establish fraud monitoring protocols and quality controls.
• Knowledge Transfer: Document learnings, best practices, challenges, and recommendations to support future channel scaling.
• Cross-Functional Collaboration: Partner with performance marketing team, account executive team, finance, risk, and technology teams to align on business goals. Coordinate between product development, targeting & segmentation, onboarding, and customer management teams. Facilitate communication to ensure unified approach to customer engagement.