Sr. Associate Marketing Manager, Paid Media

Responsibilities

• Lead the development and execution of integrated media strategies aligned with business objectives, product priorities, and customer needs.
• Manage the day-to-day execution of campaigns across multiple platforms and provide optimization recommendations to the media agency.
• Lead cross-channel reporting and analytics, deriving insights and actionable recommendations from campaign tests and performance results.
• Present campaign findings and recommendations to leadership and peers to support continuous improvement in channel performance.
• Develop tactical campaign designs and measurement plans that maximize customer engagement, campaign insights, and marketing key performance indicators.
• Partner with the media agency, cross-functional teams, and marketing analytics teams on campaign setup, testing, audience structures, asset trafficking, and tag management.
• Ensure campaign investments are executed accurately, optimized for performance, and measured against business objectives.
• Monitor media trends, new capabilities, and emerging opportunities to strengthen media performance.

Requirements

• Four-year degree in marketing, business, or a related field required.
• At least five years of experience in media strategy, digital marketing, or a related field.
• Experience with Google and Meta strongly preferred.
• Experience implementing paid search, display, social, and video campaigns from start to finish.
• Intermediate to advanced experience with personalization and data-driven dynamic content, including delivering different content to different audiences.
• Experience with customer data platforms, demand-side platforms, data management platforms, supply-side platforms, third-party data, pixels, and ad servers.
• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
• Ability to use critical and strategic thinking across a variety of marketing use cases and identify forward-looking media activation opportunities.
• Ability to navigate ambiguity, define work direction, and self-manage timelines and deliverables based on agreed-upon priorities.
• Ability to lead internal and external meetings and clearly articulate solutions that support business goals.

Preferred

• Data & Analytical Literacy
• Collaboration
• Technical / Functional Expertise

Benefits

• At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.