Senior Paid Media Strategist

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other key acquisition metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results

Requirements

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets while supporting client retention
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts, hooks, angles, and messaging
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong communication, organization, analytical, and problem-solving skills

Preferred

• Financial services marketing
• Lead-generation and appointment-setting campaigns
• Video sales letter marketing
• High-ticket or considered-purchase funnels
• Performance marketing agency experience
• Direct-response advertising

Benefits

• Paid Time Off, including vacation, sick time, and public holidays
• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus