Sr. Associate, Marketing Insights & Analytics

Boston, MA (Hybrid)

$66K/yr – $97K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and shape client insights for data-driven digital commerce engagements, turning interviews, third-party data, and Profitero+ into executive-ready recommendations.

  • Data-driven consulting: lead analysis and storytelling that translate complex data into business actions for executives.
  • Research and synthesis: conduct client interviews and leverage external expertise to inform deliverables and workshops.
  • Cross-functional storytelling: partner with teams to deliver actionable insights through executive presentations and client workshops.

Job Description

Responsibilities

  • Partner directly with Profitero consulting leads to execute strategic consulting engagements with a specific focus on data-driven digital commerce analysis and recommendations.
  • Lead quantitative and qualitative analysis using data from Profitero+, the client, and third-party syndicated data partners.
  • Perform first-party research via interviews with clients, external eCommerce experts, and market participants to inform the development of client deliverables.
  • Collaborate closely with internal and client teams to develop and deliver executive-ready presentations including data-driven insights, analysis, and recommendations.
  • Contribute to virtual and in-person client presentations and workshops.
  • Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs.
  • Support internal knowledge development through industry research and best-practice sharing.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field; experience may be substituted.
  • 3+ years of professional experience in marketing research, data, or analytics with a specific focus in CPG, retail, and/or commerce media industries.
  • Prior experience working within a consultancy or as a consulting partner to consumer brands in support of digital commerce strategy, research, and analysis projects.
  • Prior experience consulting in the CPG/retail sector with an understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry.
  • Experience working with data and reporting contained within various industry software solutions, third-party platforms, and retail media networks.
  • An understanding of digital shelf KPIs and best practices.
  • Strong analytical skills with ability to parse, interpret, and synthesize data into clear business implications.
  • Experience working within a cross-functional, multi-disciplinary digital commerce team.
  • Comfort operating with a high level of ownership, autonomy, and accountability.
  • A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.

Preferred

  • Advanced proficiency in Excel and PowerPoint with the ability to interpret, storyboard, and present data effectively; experience in specialized data and reporting tools including PowerBI, Tableau, SQL, Python, and/or Sigma preferred.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215