Sr. Associate, Field Marketing - Business Cards & Payments at Capital One | New York, USA | $88K/yr – $120K/yr

Sr. Associate, Field Marketing - Business Cards & Payments

New York, USA (On-site)

$88K/yr – $120K/yrSenior Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel field marketing for Capital One Business products, shaping strategy and creative execution to support sales growth.

Own end-to-end creative development with internal teams and external agencies.
Must-have: 2+ years in marketing or marketing strategy with Salesforce/Workfront experience.
Standout: Cross-functional collaboration with Insights and Field to voice customer and sales priorities.

Job Description

Responsibilities

Develop multi-channel, go-to-market strategies and creative campaigns for field sales that tell consistent stories about Capital One Business products
Partner with Field to execute a strategic roadmap to grow field marketing, drive new customer acquisition, and retain current customers
Lead end-to-end creative development with internal teams and external agencies to bring product marketing to life
Analyze creative performance, marketplace trends, and customer insights to optimize marketing strategies and creatives
Collaborate with Insights to understand the target audience and validate product positioning and messaging
Monitor competitor messaging and evolve strategies to maintain market readiness

Requirements

Bachelor’s Degree or military experience
At least 2 years of marketing or marketing strategy experience
3+ years of Marketing experience
1+ years of experience in a sales environment building collateral for a large national sales team
1+ years of experience with platforms such as Salesforce and Workfront
Master’s Degree in Marketing, Business or Communications

Preferred

1+ years of experience in a sales environment building collateral for a large national sales team
1+ years of experience with platforms such as Salesforce and Workfront

Benefits

Health, financial and other benefits that support your total well-being
Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval