Sr Associate Brand Manager

Schaumburg, IL (Hybrid)

$104K/yr – $127K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own brand and DPSM strategy with data driven insights across distribution, pricing, shelving and merchandising, and translate market signals into actionable guidance for sales, marketing, and supply chain.

  • Lead reviews and translate syndicated, panel, and retailer data into strategic actions for distribution and assortment shifts.
  • Coordinate with Sales and agencies to optimize media, sampling, and shopper marketing to move brand KPIs.
  • Forecast planning, competitive monitoring, and long range category modeling to ground portfolio decisions.

Job Description

Responsibilities

  • Lead monthly business reviews using syndicated data (Circana/IRI), panel data, dental professional data, and internal shipments & financials.
  • Translate brand strategy and marketplace insights into actionable Distribution, Pricing, Shelving, Merchandising guidance for sales and customer teams.
  • Work with media agency to analyze media performance reports, including CPM, CPC, CTR, impressions, to assess effectiveness on brand KPIs.
  • Interpret professional recommendation data (e.g., survey results, A&U studies, rep feedback, CRM insights) to understand drivers of recommendation and barriers to adoption.
  • Track the effectiveness of professional programs, sampling initiatives, and social media marketing with retail performance.
  • Support the development and management of a forecast model working with Finance, Category Management, Sales and Supply Chain.
  • Monitor competitive activity and identify share shifts, pricing moves, and innovation trends.
  • Support long‑range planning through category forecasting, whitespace identification, and portfolio modeling.
  • Support portfolio strategy and assortment optimization with clearly defined roles for each segment of the business.
  • Develop fact‑based DPSM (Distribution, Pricing, Shelving, Merchandising) guidance for customer teams.

Requirements

  • Bachelor’s Degree required.
  • 4-6 years of CPG marketing experience or 2-3 with master’s degree.

Nice to have

  • Master’s preferred.

Benefits

  • Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits.
  • 401K retirement plan with employer match (Pretax and Roth options)
  • 401K profit sharing contribution based on company performance.
  • Paid holidays and generous paid time off. Pet, Legal and Identity Theft Insurance Plans
  • Competitive bonus
  • On-site café
  • On Site Fitness Center
  • Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)
  • Beautifully maintained walking trails
  • Hybrid Schedule
  • Numerous employee appreciation events throughout the year.
  • Recognition and Rewards Programs
Sunstar Americas, Inc. logo

Sunstar Americas, Inc.

As a member of the Sunstar Group, Sunstar Americas, Inc., a global organization dedicated to improving overall health through oral health worldwide, holds a prominent position in the oral care industry. Formerly known as the John O. Butler Company, we are renowned for our exceptional production and distribution, and high-quality oral care products. With our headquarters in Schaumburg, Illinois, and branches in Canada, Mexico, Colombia, Brazil, and Argentina, as well as distribution partners in Central and South America, we have established ourselves as an industry leader.At Sunstar Americas, Inc., we firmly believe that our people are the foundation of our success. We foster a collaborative, innovative, and agile culture that ensures we deliver high-quality, innovative products to consumers and oral care professionals. Our team-oriented approach encourages creative thinking and nurtures a positive work environment and productive relationships. With dedication, hard work, and a shared vision, we can continue to make SAI a leader in our industry.Join us and become part of our global team, where together, we can achieve success and contribute to a better future.

Founded in 1923
Schaumburg, Illinois, USA
489 employees (44 in marketing)

Traffic Signals

Monthly Visitors
395.4K
Monthly Google Ads Budget
$1.8K
Traffic Source Mix
Search
61.1%
Direct
27.6%
Referral
6.1%
Social
3.6%
Paid
1.4%

Headcount Trend

Current headcount: ~485

Marketing Team

Marketing Team Size
36 (7% of company)
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1