Responsibilities

• Support paid creative strategy and development from concept to execution, partnering with teams across brand-building, action-driving, and experiential campaigns. Manage creative asset execution from brief development and concepting through creative testing, production, and trafficking.
• Support visual identity rollout across campaigns, partnering with teams to ensure feasibility and alignment.
• Partner with media planning teams on channel strategy — supporting channel mix, audience targeting, and investment allocation across the full funnel (TV, social, display, audio).
• Manage full-funnel paid media requests and ad hoc campaign requests as they arise, including talent, sports, and music partnerships, across the full card portfolio.
• Support relationships with external business/brand partners alongside internal stakeholders.
• Build strong working relationships across brand, media, sports & entertainment, and talent & content teams to help deliver integrated campaigns.
• Maintain a strong understanding of the competitive card space — particularly premium travel, with fluency in music, fashion, lifestyle, and sports culture.
• Operate effectively in a highly matrixed organization, managing multiple concurrent projects with different timelines and budgets.

Requirements

• Bachelor's degree required.
• 4–8 years of relevant experience in Brand, Advertising, Media, or related disciplines, with a demonstrated track record supporting integrated marketing campaigns.
• Agency experience strongly preferred.
• Experience in Lifestyle marketing (travel, sports, fashion, etc.), with proven experience working at an agency or partnering directly with agencies.
• Proven self-starter with the ability to translate marketing plans into well-executed, high-impact campaigns.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and drive execution against tight timelines.
• Experience supporting end-to-end creative production processes; proficient in trafficking creative assets across a range of paid channels.
• Solid financial acumen, including experience supporting budget management and investment tracking.
• Demonstrated ability to identify innovative opportunities and apply fresh thinking to creative strategy, media planning, and campaign execution.
• Strong collaboration skills, with the ability to navigate diverse stakeholders and competing priorities in a fast-paced environment.

Preferred

• Adaptability to shifting priorities and responsibilities.
• Ability to balance attention to detail with the pace and volume of a high-output marketing team.
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
• Exposure to AI tools in a marketing context is a plus, but is not a primary evaluation criterion — depth of hands-on campaign experience takes priority.