Responsibilities

• Support segmentation work and identify opportunities by consumer and channel
• Support execution of integrated marketing campaigns across paid, owned, and earned channels
• Brief and manage agency partners to deliver strong, insight‑based creative
• Track brand health metrics (awareness, penetration, consideration) and campaign performance
• Partner with Sales and Shopper Marketing to support in‑store executions and activations
• Contribute to development of compelling, insight‑based selling stories
• Help ensure alignment between brand strategies and customer/channel priorities
• Coordinate across Marketing, Sales, R&D, Finance, and Operations to deliver key brand initiatives
• Manage timelines, deliverables, and follow-ups to ensure executional excellence

Requirements

• 4–6 years of experience in CPG marketing or related roles
• Bachelor’s degree required

Preferred

• Experience in brand management, innovation, or commercialization strongly preferred
• Familiarity with the U.S. Hispanic market strongly preferred
• Bilingual (English/Spanish) preferred
• MBA preferred
• Cross-functional project leadership experience