Sr. Analyst, Video & Programmatic Media at Ovative Group | New York City, NY | $62K/yr – $93K/yr

Ovative Group

Sr. Analyst, Video & Programmatic Media

New York City, NY (On-site)

$62K/yr – $93K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross platform video and audio media strategy and program execution, turning insights into scalable, measurable campaigns for enterprise brands.

Video/Audio ownership: define roadmaps, vet tech partners, and stay ahead on trends.
Operations and optimization: plan, bid, test, report, and creative trafficking across DSPs and verification tools.
Client leadership: build trust, define KPIs, and communicate progress while aligning with broader client goals.

Job Description

Act as a subject matter expert for Video and Audio Media strategies (e.g. CTV, OLV, YouTube, streaming audio; TV/Radio a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward holistic cross-platform video and media strategies and roadmaps aligned with client program growth goals
Understand and find synergies with other paid media channels within the client mix in partnership across activate teams
Lead day-to-day management, execution, and optimization of client video and audio programs including:
Campaign planning, strategy and plan documentation
Campaign tactics, audience build-out and optimization
DSP Algorithmic and manual bidding strategy and optimization
Test ideation, planning, and management
Analysis, reporting and insights
Creative management and trafficking execution
Inventory management
Strategic partner management
Ad Verification Tool strategy and analytics
Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals
Lead day-to-day management of client Video and Audio programs including:
Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Build video/audio-specific strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationship and establish trust and credibility
Strive to be the best interaction of the client’s day

Ovative Group

3.6 Glassdoor

Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!

Founded in 2009

Minneapolis, Minnesota, US

548 employees (169 in marketing)

www.ovative.com

65% recommend to a friend

94% CEO approval