Sr. Analyst, Marketing Analytics

New York, USA (Hybrid)

$102K/yr – $106K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive global marketing analytics for campaign optimization and measurement across paid/owned channels.

  • Own end-to-end pulse reporting and real-time analytics for global campaigns.
  • Must-have: 4+ years in marketing analytics with proficiency in Python/R, Tableau, SQL.
  • Standout: Experience building media mix models and collaborating with Data Science.

Job Description

Responsibilities

  • Prepare and deliver comprehensive pulse reports for global marketing campaigns.
  • Partner with global teams on real-time analytics to support in-campaign optimizations.
  • Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing.
  • Analyze results globally and provide insights for campaign optimization, media planning and future strategies.
  • Support ongoing analytics of marketing performance across paid and owned channels.
  • Identify trends and opportunities to improve effectiveness of marketing channels.
  • Support development of media mix model including data ingestion and testing requirements.
  • Partner closely with internal Data Science team to calibrate the model.
  • Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis.
  • Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.
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Tapestry

Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work and expand the bounds of possibility. Learn about our iconic brands: tapestry.com/our-brandsWe’ve grown by finding people dedicated to the dream all over the world. We hold ourselves to high standards in every material and process, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we bring together magic and logic in our craft. Find out about our people and employer priorities: tapestry.com/responsibility/our-peopleThe result is that we stand taller together, elevating the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible. See our values and commitments to support our people, communities and planet: tapestry.com/responsibility__Please Be Advised - Recruitment Scams: Tapestry and its brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. If you find a job posting on a third-party job site, such as LinkedIn, please know that a legitimate posting will direct you to our careers site to apply. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or phone call, with a Recruiter and/or company employee(s). Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, please visit the Federal Trade Commission website: https://www.consumer.ftc.gov/articles/0243-job-scams

Founded in 1941
New York, New York, USA
19K employees (1,481 in marketing)