Responsibilities

• Collaborate across Data Science, Marketing Analytics, and Marketing stakeholder teams to support program management for regional Marketing Mix Models (MMM)
• Own the collection and validation of all modeling data inputs, ensuring accuracy and completeness from both internal and external sources
• Lead model reviews and manage timelines for Marketing Mix Models, providing structured feedback to Data Science partners based on marketing, business, and econometric considerations
• Develop marketing performance tools and deliverables that feature clear, insight-driven narratives and actionable recommendations for internal marketing stakeholders
• Transform Excel and SQL outputs into polished Excel and PowerPoint deliverables suitable for executive audiences
• Synthesize MMM insights into executive-ready presentations for business reviews and deliver data-driven recommendations to senior leadership
• Partner with Regional Marketing teams to understand analysis needs, deliver insights, and support the implementation of modeling results
• Identify and pursue opportunities to optimize project efficiency, model infrastructure, and the overall delivery of insights

Requirements

• 2 years of professional experience in Marketing Mix Modeling (MMM), quantitative data analysis, marketing strategy, or marketing analytics is required
• Working knowledge of SQL for data extraction and manipulation
• Intermediate to advanced Excel skills, including data analysis, transformation, lookups, and Pivot Tables
• Experience with Marketing Mix Modeling (MMM) or similar econometric approaches, such as multivariate linear or Bayesian regression models
• Ability to communicate complex analytical findings in a clear, concise, and compelling manner to both technical and non-technical audiences
• Experience managing analytics projects is preferred but not required

Preferred

• Experience managing analytics projects is preferred but not required
• Experience in marketing, hospitality, or a related industry is a plus
• Prior exposure to the hospitality or marketing industry is advantageous