Responsibilities

• Prepare and deliver comprehensive pulse reports for global marketing campaigns
• Partner with global teams on real-time analytics to support in-campaign optimizations
• Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing
• Analyze results globally and provide insights for campaign optimization, media planning and future strategies
• Support ongoing analytics of marketing performance across paid and owned channels
• Identify trends and opportunities to improve effectiveness of marketing channels
• Support development of media mix model including data ingestion and testing requirements
• Partner closely with internal Data Science team to calibrate the model
• Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis
• Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency

Requirements

• Requires a bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent
• must have 4 years of experience in the job offered or related position
• must have experience with the following: Experience in marketing analytics, A/B testing, or related roles
• in statistical analysis and data visualization tool such as R, Python, Tableau, or similar
• with analytical tools such as modeling and reporting in Excel/Access or SQL
• with digital marketing channels, including paid search, social media, email, or SEO
• and with conveying complex findings to non-technical stakeholders

Benefits

• Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.