Responsibilities

• Prepare and deliver comprehensive pulse reports for global marketing campaigns.
• Partner with global teams on real-time analytics to support in-campaign optimizations.
• Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing.
• Analyze results globally and provide insights for campaign optimization, media planning and future strategies.
• Support ongoing analytics of marketing performance across paid and owned channels.
• Identify trends and opportunities to improve effectiveness of marketing channels.
• Support development of media mix model including data ingestion and testing requirements.
• Partner closely with internal Data Science team to calibrate the model.
• Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis.
• Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Requirements

• Requires a bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent; must have 4 years of experience in the job offered or related position; must have experience with the following: Experience in marketing analytics, A/B testing, or related roles; in statistical analysis and data visualization tool such as R, Python, Tableau, or similar; with analytical tools such as modeling and reporting in Excel/Access or SQL; with digital marketing channels, including paid search, social media, email, or SEO; and with conveying complex findings to non-technical stakeholders.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance