Sr Analyst-Growth Marketing

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive merchant activation and growth across GMNS by shaping merchant value proposition through insights and cross-channel marketing.

  • Own merchant activation and marketing programs to reinforce American Express acceptance.
  • Must-have: Experience translating customer, partner, and product insights into strategy.
  • Standout: Cross-functional influence across GMNS channels and enterprise assets.

Job Description

Responsibilities

  • The Global Merchant & Network Services (GMNS) organization is responsible for managing relationships with millions of Merchants and Partners around the world that facilitate American Express acceptance and enabling the day-to-day operations of our company’s payment network.
  • The U.S. Merchant Marketing (USMM) team sits within the newly created Merchant Marketing and Analytics organization and is focused on driving merchant activation and vibrancy through best-in-class marketing to reinforce the value of American Express acceptance.
  • The team is responsible for driving sustainable growth through customer, partner, and product insights that inform the merchant value proposition, channel strategy, and investment optimization, while leveraging the full range of enterprise assets and partnerships for GMNS customers.
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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