Responsibilities

• Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER team.
• Align closely with sales to create marketing campaigns that address customer pain points, drive pipeline and accelerate deal cycles.
• Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression.
• Analyze marketing performance and use insights to optimize campaign effectiveness, ROI, and conversion rates.
• Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities.
• Partner with marketing channel owners, including email, paid media, etc, to align on a cohesive nonprofit marketing strategy
• Stay up to date on nonprofit sector trends to inform marketing messaging and strategy.

Requirements

• 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector.
• Understanding of nonprofit industry dynamics, language, and values.
• Strong organizational and analytical skills with a track record of using data to inform strategy.
• Demonstrated experience with integrated campaigns, email marketing, and lead nurturing.
• Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders.

Preferred

• Experience with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms is a plus.