Responsibilities

• IP creation: Plan, own, and evolve an integrated research and content portfolio that delivers clear, defensible points of view through original research and published insights.
• Client engagement: Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.
• Events and sales support: Build Forrester’s market presence by presenting at events, speaking with the press, and partnering with analyst relations and sales to evangelize our coverage with clients and prospects.

Requirements

• At least five years’ relevant experience in adtech and digital media at an agency, technology vendor, brand (in-house), or consulting firm.
• An understanding of the adtech ecosystem, including how platforms, data, identity, activation, and measurement capabilities fit together across buy- and sell-side use cases, and how it intersects with services solutions such as those provided by agencies, and the industry’s vendor landscape.
• Demonstrated expertise in consumer privacy trends and regulations (e.g., GDPR, CCPA/CPRA, and evolving global privacy standards) and their impact on advertising identity, audience targeting, measurement, and data strategy.
• An understanding of media planning, buying, and ad ops processes.
• Superior writing, presentation, and analytical skills.
• The ability to be bold and conceptual yet practical and actionable.
• A profound spirit of collaboration as part of a supportive, integrated team.
• The ability to travel 20% to 30% based on client need.

Preferred