Responsibilities

• Leads the development, management, implementation, and evaluation of integrated multichannel plans for an assigned high-priority audience or business priority. Leads long-range planning, annual plan development, and go-to-market strategies that advance ALSAC's strategic plan and defined business outcomes, in partnership with Marketing leadership.
• Serves as a strategic marketing leader, trusted advisor, and audience subject matter expert. Represents ALSAC/St. Jude with internal and external stakeholders; educates and socializes audience objectives and plans; pilots concepts and audience-focused solutions; contributes strategic input on high-potential activations; and provides peer guidance and support.
• Develops and maintains strong relationships with internal and external stakeholders. Identifies and convenes cross-functional teams of subject matter experts, regularly engaging key stakeholders to manage the established marketing process and ensure coordinated development and implementation of integrated plans.
• Proactively identifies and activates opportunities to integrate audience strategies, messaging, content, creative, channels, fundraising initiatives, brand positioning, and constituent journeys across the enterprise. Provides strategic audience guidance for high-visibility marketing and fundraising efforts designed to achieve defined growth, revenue, awareness, and retention objectives.
• Leads the creation of marketing briefs, strategic planning documents, and go-to-market frameworks, ensuring each phase of the marketing process is completed and strategies and deliverables are reviewed with appropriate stakeholders. Partners with Marketing Solutions and Enablement, assigned project managers, and other teams to support successful execution and measurement.
• Translates enterprise strategies, organizational priorities, audience insights, and business needs into actionable integrated marketing plans that maximize donor support and satisfaction. Manages audience integration touchpoints across marketing channels in alignment with business objectives, overall brand positioning, and brand guidelines.
• Synthesizes research, insights, and data into compelling audience-led stories, strategic recommendations, business cases, and marketing narratives that build alignment and drive growth. Guides content and messaging development by connecting audience-focused research and messaging with technical and programmatic content.
• Actively listens and adapts communication for different audiences, delivering information in a clear, compelling, understandable, and engaging manner. Socializes plans and recommendations across teams and ALSAC leadership and keeps leaders informed of key issues.
• Leads measurement, reporting, and optimization for assigned initiatives and marketing plans. Develops and shares quarterly audience trackers for assigned focus segments, incorporating ALSAC audience metrics and relevant industry metrics; applies audience learnings, experiences, and industry knowledge to deepen expertise and improve plans.
• Creates and presents post-campaign and post-activation reports for Marketing leadership and Development or Operations stakeholders, connecting pre-activation objectives and KPIs to performance. Collaborates with internal and external analytics teams to assess data and recommend improvements.

Requirements

• Requires a Bachelor's Degree and at least 6 years of practical experience, including 1 year of managing people and/or leading cross-functional teams.
• Highly creative and analytical thinker.
• Innovative and always looking to improve everything they touch.
• A demonstrated strong working knowledge of integrated marketing. Uses a basic understanding of research, marketing/channel mix methodologies, paid media, brand management and industry best practices.
• Adept at problem solving and developing solutions to specific business challenges or needs. Requires general understanding of strategic planning and analytics.
• Proven and demonstrated leadership skills including relationship building, collaborating with clear ability to influence, gain buy-in, and negotiate with a diverse group of business partners/stakeholders including senior management. Demonstrated ability to manage effectively in a heavily matrixed organization with a high degree of initiative and strong ability to meet key responsibilities with limited oversight.
• Proven ability to communicate well verbally and in writing with internal and external stakeholders of different levels, including experience presenting to senior executives the ability to simplify complex information clearly.
• Self-motivated with the ability to participate effectively in a team environment and works well with others.

Preferred

• Prior experience with marketing strategy for High Net Worth brands and customers is a plus.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development