Responsibilities

• Campaign Operations & Monetization
• Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products
• Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met
• Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
• Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels
• Serve as the operational lead in advertiser and agency conversations, providing technical guidance, campaign recommendations, and strategic solutions that build trust and drive long-term partnerships
• Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways that maximize advertiser value and revenue
• Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks
• Develop scalable workflows, documentation, automation, and operational best practices that improve efficiency and support business growth
• Yield & Revenue Optimization

Requirements

• 8+ years of experience in digital advertising operations
• Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems
• Experience working within a mobile app, digital publisher, or media company is strongly preferred
• Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies
• Experience with ad verification, attribution, measurement, and reporting platforms
• Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations
• Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives
• Understanding of first-party audience activation, privacy regulations (GDPR, CCPA), identity solutions, and consent frameworks
• Experience using Tableau or similar analytics and reporting tools
• Comfortable presenting insights and recommendations to senior leadership, advertisers, agencies, and technology partners

Preferred

• Familiarity with Braze, Airtable, or similar customer engagement platforms is a plus
• Understanding of first-party audience activation, privacy regulations (GDPR, CCPA), identity solutions, and consent frameworks
• Experience using Tableau or similar analytics and reporting tools

Benefits

• Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.
• Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.
• Mentorship Program: Take control of your career through our mentorship program where, if you'd like, you will be matched with a teammate who can help you scale your skills and propel your growth.
• Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.
• Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.
• Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.