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Jack Morton

Sr Account Director - Experiential Marketing

Detroit, MI (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive motorsports experiential programs for a Detroit-based client, owning strategy, on-site activation, and cross-functional delivery.

  • Must-have: Onsite in Detroit ≥3 days/week with 10+ years in experiential marketing.
  • Standout: Ability to lead high-visibility programs, budgets, and executive-facing talks.
  • Deep motorsports knowledge (NASCAR/INDYCAR/IMSA) and strong partnerships.

Job Description

Responsibilities

  • Serve as primary senior point-of-contact for motorsports client.
  • Direct overall strategy and creative development and tactical rollout across motorsports properties.
  • Act as a trusted advisor, deeply understanding the client’s business objectives, competitive landscape, and growth strategies.
  • Develop forward-thinking ideas, concepts, and solutions that positively impact the client’s business and strengthen agency partnership.
  • Lead planning and execution of key internal and external presentations to stakeholders including executives, racing teams, governing bodies, and cross-functional client groups (e.g., ADIs, Communications, Loyalty programs).
  • Ensure clear communication around scope, budget, timelines, roles, and deliverables.
  • Identify and manage out-of-scope opportunities as strategic growth initiatives.
  • Provide day-to-day oversight of motorsports race series activities including:
  • Business process controls
  • Contracting

Requirements

  • Must work onsite in Detroit at least three days/week
  • Must have strong experiential marketing & budgeting experience
  • 10 plus years of experiential marketing and client services experience
  • 10+ years of staff and project supervisory experience
  • Proven ability to build and maintain strong partnerships across clients, racing teams, vendors, and agency stakeholders
  • Strong presentation, negotiation, budget management and executive communication skills
  • Exceptional organizational and project management capabilities
  • Demonstrated ability to lead complex, high-visibility programs under tight timelines
  • Willingness to travel up to 35%, including frequent event weekends and multi-day trips
  • Deep understanding of the motorsports landscape, particularly NASCAR, INDYCAR and/or IMSA racing and sponsorship management strongly preferred

Preferred

  • NASCAR, INDYCAR and IMSA sponsorship management strongly preferred