Responsibilities

• The Sponsorship Marketing Strategist contributes to the optimization of the O’Reilly sponsorship portfolio, the development of strategic and creative marketing campaigns, and the analysis of performance metrics to guide future sponsorship strategy and investment decisions.
• This role works cross-functionally with internal and external partners to maximize brand exposure, audience engagement, and business impact across sponsorship initiatives.
• Evaluate sponsorship portfolio performance and make recommendations to inform contract planning cycles.
• Develop data-driven recommendations for sponsorship renewals, expansions, reductions and new opportunities.
• Create integrated creative activation campaigns that align with brand objectives and target audiences.
• Establish and track key performance indicators (KPIs) including impressions, engagement, traffic, sales impact, brand awareness, hospitality utilization, and ROI.
• Analyze sponsorship results and campaign performance to identify trends, insights and opportunities for optimization.
• Build executive-level presentations, reports, and recaps summarizing sponsorship effectiveness and strategic recommendations.
• Research industry trends, competitor activity, audience insights, and emerging sponsorship opportunities.
• Support multi-cultural marketing initiatives to strengthen Hispanic audience engagement, brand relevance and community connection

Requirements

• Excellent written verbal and communication skills
• Strong analytical skills with experience interpreting marketing data and performance metrics
• Experience developing strategic marketing campaigns and sponsorship activation plans
• Ability to manage multiple projects and work cross-functionally in a fast-paced environment
• Solid organizational skills
• Multi-cultural marketing experience a plus
• Comfortable in TEAM-oriented work environment
• Proficiency with MS Power Point, Excel, and Word
• Must be able to lift packages up to 40lbs

Preferred

• Bachelor’s degree in marketing, communications or business
• Advertising or marketing job related experience
• O’Reilly store experience or equivalent knowledge of store procedure

Benefits

• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth
• Total Compensation Package: