Sponsorship Marketing Lead – Connecticut

Hartford, CT (Unknown)

$99K/yr – $164K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own and manage Connecticut sponsorship partnerships from relationship management to activation, performance tracking, and market development, coordinating cross-functional teams and UConn/Gampel activities.

Own day-to-day relationship management and activation execution.
Drive performance tracking, renewals, and market insights across Connecticut sponsorships.

Job Description

Responsibilities

Partnership & Relationship Management: Serve as day-to-day relationship lead for Connecticut sponsorship partners, including UConn Athletics, UConn Gampel Pavilion naming rights, Hartford Athletic, Quinnipiac University, and other regional properties.
Manage partner communications, planning sessions, contract obligations, asset tracking, and annual review processes.
Ensure sponsorship benefits are delivered accurately and fully utilized.
Sponsorship Activation & Execution: Develop and execute annual activation plans for Connecticut sponsorships.
Manage event logistics and on-site execution for sponsorship programs.
Ensure all partnership assets are activated according to contractual agreements.
Cross-Functional Coordination: Partner with brand and growth marketing, community markets, regional leadership, and communications to maximize sponsorship value.
Facilitate internal planning meetings and stakeholder engagement related to Connecticut partnerships.
Coordinate agency, vendor, and partner resources supporting sponsorship activation.
UConn & Gampel Pavilion Leadership: Lead day-to-day management of the UConn relationship.

Requirements

Bachelor's Degree required.
5-7 years of experience in sponsorships, sports marketing, partnership marketing, events, brand marketing, experiential marketing, or related discipline.
Experience managing external partners, agencies, and stakeholder relationships.
Strong project management and execution skills.
Ability to manage multiple programs simultaneously.
Strong communication, presentation, and organizational skills.
Experience working across matrixed organizations and influencing stakeholders.

M&T Bank

3.6 Glassdoor

Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.

Buffalo, New York, USA

30K employees (766 in marketing)

www.mtb.com

62% recommend to a friend

76% CEO approval