Responsibilities

• Supports and helps operationalize a social-first, culture-led content strategy, ensuring content is designed specifically for social platforms-not adapted from other channels
• Plans and executes content aligned to marketing priorities while identifying opportunities to tap into cultural moments, trends, and real-time conversations
• Coordinates development of social content (copy, creative, video, short-form, etc.) that is platform-native, engaging, and optimized for how audiences consume content today
• Builds and manages dynamic social content calendars that balance planned campaigns with reactive, in-the-moment content opportunities
• Ensures all content is customer-centric, culturally relevant, and aligned to brand voice, while pushing creative boundaries to stand out in-feed
• Partners with Brand, Loyalty, Merchandising, and Digital teams to translate business goals into compelling, story-driven social content that resonates in culture
• Actively monitors social trends, emerging platforms, and digital behaviors to inform a test-and-learn approach and continuously evolve content strategy
• Identifies and drives opportunities for real-time marketing, trend participation, and reactive content creation where appropriate
• Supports and executes community management with a conversation-first mindset, fostering engagement, dialogue, and brand affinity
• Tracks and analyzes social performance, delivering insights focused on engagement quality, cultural relevance, and content effectiveness-not just output metrics