Responsibilities

• Curate influencers and content creator strategies and partnerships that build and promote content for American Airlines ensuring brand safety, fit and alignment to commercial objectives.
• Work with agency to manage influencer contractual negotiations to maximize partnership value.
• Align with marketing comms strategy teams on content objectives. Write influence content briefs and review/edit influencer content.
• Maintain Influencer Playbook keeping all guidelines, legal requirements up to date.
• Manage all aspects of influencer travel including coordinating with the operation to provide proper notifications/ clearance.
• Determine best ways to leverage influencer content including how we amplify or leverage content in paid and organic channels.
• Partner with brand and creative teams to curate licensed imagery and assets to enhance content library.
• Participate in managing the social content calendar and writing/editing copy for social channels
• Curate and communicate content to leadership team members for them to amplify in their social channels. Proactively provide leadership with best practice recommendations and insights to increase social presence.
• Identify and engage internal and external influencers/advocates and seek user generated content in support of messaging.

Requirements

• Bachelor’s degree in Marketing, Communications or equivalent experience/training
• 2-3 years social media, content and/or paid media experience with a proven track record of successfully managing complex projects
• Knowledge of and experience with various social media platform tools, Adobe and Google analytics, link tracking tools
• Organized, accountable, and action-oriented
• Experience with budget management and contract negotiation
• Strong attention to detail and analytical skills
• Culture-obsessed. Someone who lives and breathes social and has a special place in their heart for trending topics
• Agile and able to handle multiple projects under tight deadlines
• Creative and media agency management experience
• Solid understanding of traditional media KPIs and measurement with the ability to leverage data to drive decision-making

Benefits

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more