Specialist, Social Media

Responsibilities

• Social Media Strategy & Calendar Ownership • Own and drive the U.S. social media marketing calendar, ensuring all product launches, campaigns, collaborations, retail activations, and cultural moments are planned and executed with precision. • Align social content plans with broader U.S. marketing and campaign timelines, proactively identifying gaps and opportunities. • Exercise independent judgment in prioritizing content needs and making real-time publishing decisions that reflect brand standards and market relevance. • Identify and capitalize on culturally relevant moments that allow Culture Kings to show up authentically in the U.S. market.
• Content Creation & Creative Direction • Conceive, capture, and produce social-first content across Instagram, TikTok, YouTube Shorts, Reels, Stories, Threads, and emerging platforms — with a strong point of view and a high creative bar. • Direct and capture photo and video content at campaigns, photoshoots, retail activations, creator visits, and brand events. • Edit and package content for multi-platform distribution, maintaining brand consistency while adapting to platform-native formats. • Bring fresh creative concepts and content ideas that push the brand forward and resonate with the U.S. audience.
• Go-to-Market & Creative Briefing • Lead U.S. social media representation across regional go-to-market checkpoints, ensuring social content needs are clearly defined and actioned. • Develop detailed content briefs, shot lists, asset requests, and platform-specific deliverables that set the creative team up for success. • Communicate content gaps, timing requirements, and regional priorities with clarity and urgency to cross-functional partners.
• Community & Brand Presence • Manage day-to-day community engagement across U.S. social channels — including comments, DMs, mentions, and UGC — with a voice that reflects the Culture Kings brand. • Foster meaningful relationships with customers, creators, and community members to build brand affinity and loyalty. • Monitor and engage with trending conversations, escalating brand reputation concerns when appropriate.
• Performance & Insights • Track and analyze social content performance, audience engagement, and platform trends to inform ongoing strategy and optimization. • Provide clear, actionable insights and recommendations to the Global Social Media Manager. • Maintain organized content calendars, publishing schedules, campaign trackers, and asset libraries.

Requirements

• 2-4 years of experience in social media, content creation, or digital marketing — ideally within fashion, streetwear, lifestyle, retail, or youth culture.
• Proven ability to create high-quality, platform-native content for Instagram, TikTok, YouTube Shorts, and Reels using mobile and professional tools.
• Deep understanding of social media platforms, algorithms, content formats, and best practices.
• Strong creative instincts with the ability to develop concepts and execute them independently.
• Experience supporting or leading go-to-market processes, content briefing, and cross-functional collaboration.
• Proficient in social media scheduling, analytics, and content management platforms.
• Excellent organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field preferred.