Requirements

• Own day-to-day management of Sarku Japan's organic social channels, including Instagram, TikTok, Facebook, YouTube, X/Threads and emerging platforms as relevant.
• Help develop and execute the social strategy, defining the role of each platform, content pillars, cadence, audience approach, brand voice and success measures; own the social calendar across always-on storytelling, campaigns, menu launches, promotions, grand openings and reactive moments.
• Be a hands-on content creator: concept, script, shoot, photograph, edit, write copy and publish social-first content, with a particular focus on short-form video and craveable food storytelling.
• Create relevant social content - making the fresh, grilled-to-order experience, teppan craft, sizzling sensory cues, signature Chicken Teriyaki and approachable Japanese-inspired flavor feel distinctive and relevant in-feed.
• Create platform-native content rather than one-size-fits-all posts; understand how storytelling, pacing, hooks, formats and community behaviors differ by channel, and stay close to culture, trends, creators, memes and emerging formats without chasing trends that do not fit the brand.
• Develop and protect Sarku Japan's social voice and personality, ensuring copy and engagement feel confident, inviting, energetic and approachable rather than generic, forced or overly trend-driven.
• Manage the community management agency, including briefs, response guardrails, escalation processes, sentiment monitoring and quality control; ensure guests receive timely, on-brand responses.
• Build an active community through proactive engagement, user-generated content, social listening and surprise-and-delight opportunities; monitor brand mentions, competitor activity and cultural conversations and surface guest feedback, opportunities or reputation issues.
• Partner closely with Brand, Creative, Digital, PR, Field Marketing, New Restaurant Openings and Operations to translate the marketing calendar into social-first ideas and capture content in restaurants and local markets.
• Collaborate with creators, influencers and agency partners as needed, helping develop briefs, evaluate content for brand fit and identify organic content or partnerships with potential to earn attention.