Responsibilities

• Develop, own, and continuously evolve the Beauty category point of view on social.
• Build a deep understanding of the Beauty customer mindset, including usage occasions, gifting moments, emotional drivers, and the interests that influence discovery, education, and purchase behavior.
• Monitor the competitive landscape to understand how other brands are capturing attention and where Victoria’s Secret can show up more distinctly.
• Evolve category strategy based on performance, cultural shifts, and business priorities.
• Generate and own content ideas tied to Beauty launches, initiatives, and key moments throughout the year.
• Write clear, inspiring briefs that articulate the idea, intent, product or moment focus, recommended channels, and executional needs to deliver the intended story, aligned to platform roles and audience behavior.
• Partner closely with Creative, Brand Marketing, and Merchandising to bring Beauty stories and cultural moments to life.
• Collaborate with other Category Strategists to ensure cohesion across categories, moments, and narratives.
• Support cross-category moments when Beauty intersects with broader brand storytelling.
• Participate in a shared posting rotation across the social team, publishing content across platforms according to the social calendar.

Requirements

• 2–4 years of experience in social media and content strategy.
• Proven success crafting brand narratives that drive engagement and resonate with audiences.
• Strong understanding of social platform best practices, performance drivers, and content formats.
• Analytical and comfortable reviewing performance metrics, making data-informed decisions, and sharing insights.
• Experience building strategic presentations and communicating ideas clearly to cross-functional partners.
• Experience using social media management and analytics tools such as Dash Hudson.
• Passion for social media trends, culture, and a natural instinct for spotting timely moments.
• Strong interest in beauty, lifestyle, and culture.

Benefits

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