Specialist, Social at Known | New York City, NY | $80K/yr – $90K/yr

Specialist, Social

New York City, NY (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own social campaign execution and continuous optimization across multiple platforms with data-driven planning and audience targeting.

End-to-end ownership: Lead launch, trafficking, QA, and performance tracking for social campaigns across Meta, YouTube, TikTok, Reddit, Pinterest, and more.
Analytics and experimentation: Build independent analyses, test new bid approaches, creative variants, and audience tests to lift performance.

Job Description

Responsibilities

Leading in all elements of a social campaign launch, including campaign setup, ad trafficking, and QA across platforms like Meta, TikTok, Reddit, Pinterest, YouTube, or Snap.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
Ideate on new analytical methodologies for optimizing our campaigns
Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
Management of media finance and billing needs for paid social campaigns
Staying current with these latest in industry changes as far as it pertains to social media wand AI enhancements

Requirements

2-3 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, YouTube, LinkedIn, Reddit, or TikTok, X
2+ years professional experience in analytics, advertising, ad tech, or media
Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results

Nice to Have

Experience managing paid social campaigns through Sprinklr
Prior agency experience is a plus
Understanding of the fundamentals of social media advertising
Knowledge and in-platform experience with Facebook/Instagram, YouTube, TikTok, Reddit, or LinkedIn
High proficiency with Excel
Strong math and statistics foundational knowledge
Proven ability to work independently and efficiently
Attention to detail
Time management
Excellent verbal and written communication

Benefits

Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA

341 employees (87 in marketing)

known.is