Specialist, Retail Marketing

Responsibilities

• Evaluate program(s) functionality and performance on an ongoing basis, and provide proactive recommendations for enhancements
• Aid in the development of training materials to support region and field team execution of marketing programs.
• Support Demand Generation efforts by collaborating with the relevant agency to ensure accurate offers, compelling creative assets, timely market execution, and comprehensive performance reporting.
• Support Demand Capture efforts by collaborating with preferred providers, communicating incentives, addressing carline launch requirements, and performance reporting.
• Develop clear and effective communications to support program changes, improvements, and performance insights for key audiences.
• Monitor KPIs to identify needs and provide recommendations to management.
• Compile and deliver weekly and monthly reporting insights on the Shopping journey to operational and executive teams.
• Collaborate with both Marketing & Data Science teams to develop necessary reporting analytics.
• Gather and organize content to support regional marketing teams in their monthly and quarterly planning.
• Assist in coordinating and publishing Dealer notifications, video communications, and newsletters.

Requirements

• Bachelor’s degree in marketing, communications, business or related field, or equivalent combination of education, training, and work experience, required.
• 2+ years of automotive or marketing related experience
• Knowledge of current automotive landscape, trends, and innovations
• Strong verbal and written communication skills
• Presentation building skills, with an ability to collaborate.
• Strong command of Office 365 (PowerPoint, Word, Excel, Teams)
• An ability to organize, reorganize, and make suggestions for project execution to maximize efficiency.
• Travel may be required 1-4 times per year