Specialist, Programmatic New York, NY

New York City, NY (On-site)

$65K/yr – $80K/yrEntry LevelFull time

Posted 6 hrs ago

Job Description

Responsibilities

  • Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA.
  • Independently construct and occasionally present campaign-related analyses and results, encompassing aspects like audience insights, bidding strategies, experiment outcomes, and landing page tactics.
  • Implement optimizations and new campaign strategies to enhance performance.
  • Propose innovative analytical methodologies for campaign optimization.
  • Ensure data accuracy by reviewing and conducting audits, or by creating new analyses that better cater to our clients or boost our efficiency.
  • Daily monitoring, management, analytics, optimization, and development of assigned campaigns.
  • Develop novel strategies (algorithms, models, automation) to optimize KPIs and enhance Known IP.
  • Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis.

Requirements

  • A BS/BA degree from an accredited college or university. STEM degrees are preferred.
  • 0-1 year of professional experience in programmatic trading, advertising, ad tech, or media.
  • Hands-on experience with programmatic platforms, especially DV360 and TTD (The Trade Desk).

Preferred

  • Familiarity with data visualization tools like Looker or Tableau is advantageous.
  • Understanding of digital ad ops technology is a plus

Benefits

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave
Known logo

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA
341 employees (87 in marketing)

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

See all Known salaries

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~341
Known logo

Specialist, Programmatic New York, NY

Known · New York City, NY · On-site