Responsibilities

• Lead the go-to-market planning process for new consumer networking products
• Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
• Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
• Ensure all launch materials and messaging remain consistent across channels
• Translate complex networking technologies into clear consumer benefits
• Develop product positioning, messaging frameworks, and key selling points
• Create compelling product narratives that resonate with both technical and non-technical audiences
• Own the development of high-impact product assets including: Amazon A+ content, Product landing pages, Launch presentations, Sales enablement materials, Digital marketing assets, Packaging assets
• Partner with design and content teams to deliver high-quality marketing materials
• Work closely with product managers to understand technical features and product roadmaps

Requirements

• 2+ years of experience in product marketing, specifically with consumer electronics
• Experience supporting technology or consumer electronics products
• Strong storytelling and messaging development skills
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content
• Ability to translate technical features into clear customer benefits
• Excellent communication and collaboration skills
• Strong organizational skills and ability to manage multiple projects
• Experience creating e-commerce product content
• Is comfortable executing day-to-day marketing work
• Is curious about technology and enjoys learning complex products

Preferred

• Experience working in cross-functional product launch teams
• Familiarity with consumer retail or online marketplace channels
• Experience with Generative AI in marketing and creative workflows (implied)

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events