Specialist, Performance Marketing

USA (Remote)

$55K/yr – $140K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize paid search programs across Google, Microsoft Ads and SA360, driving enrollment growth through testing, reporting, and cross-functional collaboration.

Manage campaign updates, optimization and reporting
Collaborate with Analytics, Enrollment, Marketing and Digital teams

Job Description

Responsibilities

Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
Monitor campaign performance daily and identify performance trends, issues, or opportunities.
Conduct keyword research, search query analysis, and competitive monitoring.
Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
Ensure campaign settings, budgets, and targeting configurations are accurately maintained.
Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.
Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment.
Stay informed on search platform updates, new features, AI-driven capabilities, and industry best practices.

Requirements

3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
In-depth experience with Google Ads and Google Analytics.
Familiarity with bid management platforms such as SA360 is preferred.
Experience analyzing campaign performance data and making optimization recommendations.
Strong analytical and problem-solving skills.
Excellent attention to detail and organizational skills.
Proficiency with Excel and performance reporting tools.
Strong written and verbal communication skills.

Preferred

Experience with Microsoft Ads.
Exposure to Paid Social, Display, Programmatic, or other digital media channels.
Experience in lead generation, education, healthcare, financial services, or other performance-driven industries.
Familiarity with tagging, tracking, and attribution concepts.
Experience leveraging AI-powered tools to improve marketing workflows and campaign performance.

Pearson

3.7 Glassdoor

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB

35K employees (906 in marketing)

plc.pearson.com

70% recommend to a friend

79% CEO approval