Responsibilities

• Launch Strategy - Set the strategic direction for new ad campaign launches, including market and competitor research, campaign angle development, budget recommendations, and offer validation.
• Prepare kickoff materials and strategy briefs, and join pre-launch prep calls with Account Manager to align on launch plans.
• Execution - Launch new ad campaigns (primarily Google and Meta Ads) using best practices and ensuring proper integrations and conversion tracking are in place.
• Reporting & Optimizations - Conduct proactive account audits, analyzing full-funnel performance from ad click to new patient acquisition. Identify opportunities for stronger offers, messaging, and landing pages.
• Review monthly account reports, highlighting trends, surfacing issues, and recommending next steps for performance improvement.
• Request Management - Manage ad campaign-related requests created for internal teams (e.g., ad creatives, conversion tracking, workflow updates, landing page updates, credit card or verification requests, etc.), ensuring clear communication, follow-up, and quality control.
• Client Calls & Preparation - Prepare for client reporting and escalation calls by consolidating performance insights, reviewing metrics, and building supporting decks as needed.
• Attend client calls to review performance, align on strategy, and address questions alongside the Account Manager.
• Department Collaboration - Attend internal touchpoints including biweekly 1:1s, weekly team meetings, and monthly company-wide updates.
• Additional Responsibilities - Contribute to cross-team initiatives, process improvements, and new projects as business needs evolve.

Requirements

• 3+ years of experience managing high-performance local ad campaigns
• Deep knowledge of Google Ads, Meta Ads, and local targeting strategies
• Experience with marketing analytics, call tracking, and conversion optimization
• Strong understanding of local lead generation funnels and remarketing
• Hands-on operator who thrives on data, testing, and iteration
• Creative mindset — willing to experiment, challenge norms, and find new wins

Preferred

• Experience in dental, healthcare, or local service industries is a plus!

Benefits

• Bonuses: Performance-based
• Health Insurance: Medical, Dental, Vision, Telehealth and Supplemental
• Retirement planning: 401k/Roth 401k
• Flexible, fully remote work environment
• Early employee at a fast-growing company with a big vision for the future
• Unlimited vacation days
• Paid continuing education